Tag Archives: Product Strategy

Ford EcoSport: a miniature Kuga for Europe in 2014


Eighteen months. That will be the time we have to wait to see the new Ford EcoSport in Europe, a small SUV that gets to position itself as the alternative to SUV Ford Fiesta a notch below the Ford Kuga. Born initially as a product designed for emerging markets, Asia and South America, it seems that the success in Europe of small SUV has been reason enough to introduce it in its global product strategy and definitely throw in the old continent.

The Ford EcoSport recaptures the aesthetics of its big brother the Kuga in a body of just 4.20 meters, which aims to combine attractive design and success of the SUV with an economical and efficient packaging and practical for day to day in the city and field. A candidate to rival the Nissan Juke. While for Europeans is an entirely unknown, dates from 2003 EcoSport franchise and has sold over 700,000 units in South America.

Attached images in this article correspond to the last generation to come to Europe probably in late 2013 or early 2014.

Volvo and Geely: brilliant collaboration synergies or unnatural?

volvo-coupe-concept-59-dm-700px-1When holding a huge Asian is a car brand in Europe, our first reaction, almost instinctively, is to meet with much suspicion of what might happen. Today no one will question the success and bright present and future that awaits Jaguar and Land Rover. And all due to the coming into play of the vast Indian empire Rattan Tata. For the first time in a while Jaguar thought of herself as a brand and not a chess piece of a large automotive group with interests often at odds.

History may repeat. Volvo European brand is now eagerly awaiting one of the revolutions in its most important product line in 85 years of history. And the Asian investor will act as healer will Geely Holding, whose image, much to his dismay, has been usually associated with false attempts to imitate European products and low quality and safety of their models. But how Geely and Volvo will work to match the vested interests in their traditional markets?

The Peugeot 208 HYbrid FE gets down to 1.9 l/100 km So now what?

Peugeot-208-HYbrid-FE-260813-700-11The experiment of Peugeot Sport and Total to give birth to Peugeot 208 HYbrid amply FE has failed to meet its goals to reach 46 grams of CO2 per kilometer, equivalent to fuel consumption of 1.9 l/100 km This means say that the goal set to approve 49 grams of CO2, 2.1 l/100 km (NEDC), and a time of 8 seconds for 0-100 km / h has been well exceeded.

So now what? The Peugeot 208 HYbrid FE seems to have fulfilled its goal of technological showcase for Peugeot. This ambitious project has demonstrated the ability of evolution of the firm through the synergy between various departments where, away from betting on electric propulsion as the only way of efficiency, has relied on improving different elements and disciplines to achieve a result all very interesting.

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