Mitsubishi Australia complains that its range is expensive and outdated, does the statement is true or exaggerated?

Mitsubishi Outlander

A friend you could say I do not understand that a brand vehicles continue selling a range even with dated and very expensive. For my responsibility, probably could not tell from this medium, and if I did have to rely on being right and provide sufficient reasons avalasen such opinion. So I find it surprising that the less responsible for Mitsubishi in Australia has declared that he does not understand why people buy their vehicles if “are outdated and the prices too high.” Anyway, what according to the Spanish proverb could be defined as “out of the pot feet” make a statement inopportune given its position.

The Australian vehicle range is similar to that of our country, with the difference that there have specific models that are not sold in Europe. Mitsubishi began import into Spain in 1986 and was as brand (with a majority of Mitsubishi Motors) in 1992. Throughout these years, like all brands, has experienced ups and downs. But at this point I ask myself the following questions regarding the brand in our country, has a range Mitsubishi outdated? What awaits you in the near future?

Mitsubishi Lancer, Colt and Mirage: present and future
Today it is difficult to be competitive in a market without a compact reference. Apparently the Mitsubishi Lancer Sportback should fulfill that role, but continues to be somewhat limited by a range with only a few options and diesel mechanics and modern fierce competition with a superior range of options. In its favor is the brand image that cleverly Lancer EVO Mitsubishi tried to extend along its entire range, with very attractive aesthetic details such as the front grille.

Below, the Mitsubishi Colt also ceases its production to make way for a new global utility and has appeared as Mitsubishi Mirage, Nissan Micra‘s cousin, as the brand has also teamed up with Nissan in another attempt to improve their competitiveness.

Mitsubishi ASX and Outlander: crossover Hope
itsubishi ASXToday the brand model that drink a greater volume of sales in Spain is the Mitsubishi ASX. Without going further marketed by Mitsubishi in four so far this year, three were a Mitsubishi ASX. It is fortunate that Mitsubishi has taken presence in a segment on the rise in Europe as this, also taking advantage of the image and reputation they have earned over the last decades by ATVs Montero as important as, or no further than the Mitsubishi Outlander.

Speaking specifically of the latter, the Mitsubishi Outlander is ready for a new generation this year submitted that aims to highlight especially the efficiency of a new generation of engines with emissions below 130 g / km of CO2 and a new image brand which apparently leaves the sports grill style to emulate the missing tax Mitsubishi Lancer EVO.

The spark of Mitsubishi’s electric vehicle future
Although it was not the time or place, perhaps the unfortunate statements of the head of Mitsubishi in Australia were not so misguided reality. Right now Mitsubishi is undergoing a restructuring of its international strategy, which basically goes for marketing and global models to the production of models that are distributed only in some specific markets, momentum and electric vehicles hybrids and reorganization of its industrial activity (recently confirmed the end of production in Europe).

Mitsubishi i-MiEV Al already in showrooms, and that during the time that remained in production was shared with Citroen C-Zero and Peugeot iOn, will join the “even harder”, a Mitsubishi Outlander Plug-In will feature an electric range of 50 kilometers.

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