Ford EcoSport: a miniature Kuga for Europe in 2014

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Eighteen months. That will be the time we have to wait to see the new Ford EcoSport in Europe, a small SUV that gets to position itself as the alternative to SUV Ford Fiesta a notch below the Ford Kuga. Born initially as a product designed for emerging markets, Asia and South America, it seems that the success in Europe of small SUV has been reason enough to introduce it in its global product strategy and definitely throw in the old continent.

The Ford EcoSport recaptures the aesthetics of its big brother the Kuga in a body of just 4.20 meters, which aims to combine attractive design and success of the SUV with an economical and efficient packaging and practical for day to day in the city and field. A candidate to rival the Nissan Juke. While for Europeans is an entirely unknown, dates from 2003 EcoSport franchise and has sold over 700,000 units in South America.

Attached images in this article correspond to the last generation to come to Europe probably in late 2013 or early 2014.

ford-ecosport-gofurtherDespite its modest condition, the Ford EcoSport will be equipped with some of the latest technologies such as home communication system, Ford SYNC multimedia and navigation that will also have a function of Emergency Assistance to automatically call in progress emergency services in case of accident. The little brother of the Ford Kuga will also be equipped with hill start assistant.

As stated makers Ford Go Further in the presentation that was shown in the wave of products that hit Europe in the coming years, the segment of small and compact SUV is crucial for the brand recover losses that have in recent months with the crisis in the sector.

It is also vital to take advantage of a comprehensive range of products. Mainly for this reason the current SUV range not only grow below the Ford EcoSport, but also up to the arrival of the U.S. Ford Edge.

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